Great Coffee Tips: Storage, Brewing, Re-Order Timing

Here are some tips to get the best quality coffee experience from our premium, micro-roasted organic coffees from Wise Coffee:

STORAGE:

• Keep sealed in a dry, cool place.
• Do NOT store beans or ground coffee in the refrigerator or freezer EVER.
• Do not grind all of the coffee beans at once. Only grind what you will be able to use within a week.
• Use glass or ceramic containers to store (and drink) your coffee. Dr. Joseph Mercola, a world-renowned expert on how to improve your health with foods adds, “Also be careful about the container you use. You will want to avoid plastic cups as the BPA from the plastic will migrate into your blood. You also want to avoid the use of Styrofoam cups as that will leach polystyrene molecules. Your best bets include glass and ceramic [containers].”

BREWING:

• Use natural, unbleached paper filters. According to Dr. Mercola, "If you use a 'drip' coffee maker, be sure to use non-bleached filters. The bright white ones, which most people use, are chlorine bleached and some of this chlorine will be extracted from the filter during the brewing process and they are also full of dangerous disinfection by products like dioxin."
• Metal filters have a tendency to sully the taste of the coffee. Furthermore, the metal filters do not trap the unhealthy oils (called cafestrols), causing an increase in LDL cholesterol in your blood.
• Use fresh, filtered water. Chlorine and other minerals and chemical additives in tap water are harmful to your health and also destroy coffee's aroma and taste.
• Use the hottest boiling water possible, then let it cool off a bit. Ideal is 190° - 200°F (boiling temperature is 212°F). NEVER blend newly boiled water and unboiled water as it will muddy the taste of the coffee.
• Brewed coffee will continue to change in aroma and taste as the coffee cools off.

RE-ORDER TIMING:

• Be sure to give at least 3-4 days lead time for re-ordering your Wise Coffee. We roast each batch to order. Beans take up to 48 hours to “cure.” Curing refers to the process of the newly roasted coffee beans off-gassing CO2.  Off-gassing is a natural process of all roasted products.  This 2-day curing period creates the best possible quality of aroma and taste for your coffee.
• Coffee’s taste keeps changing right after the roasting.  Maximum taste quality will remain up to 1 month after roasting.
• Remember, Wise Coffee individually micro-roasts its coffee beans.  Therefore, each batch is unique and will be slightly varied from order to order.